How Dongtai Huawei expands market share of stainless steel fasteners

Dongtai Huawei Standard Component Co., Ltd. is well located in the north bank of the Yangtze River in Jiangsu, where is the provincial stainless steel production area. This natural geographical advantage facilitates the development of its main products stainless steel fasteners. With more than ten years of endeavor, Huawei people have experienced a rapid change from a small workshop with plant area of some dozens of square meters, several cold heading machines, five to six people, to a modern and specialized fastener manufacturer with land area of 120,000 square meters, registered capital 20 million yuan, total assets of 80 million yuan and annual sales of over 100 million yuan.

Amid opportunities and challenges, how does Huawei react to expand its development space? The company concludes its strategies as "Keep regular customers and develop new ones, go steady, overcome difficulties one by one, achieve overall progress".

Firstly, Huawei strictly follows its philosophy of "responsibility, enthusiasm, development and innovation" and the mission of "honesty first and quality utmost" to further strengthen the communications and services with regular customers who will introduce new customers.

Secondly, Huawei makes full use of its resource advantage that the local stainless steel fastener sales network spreads all over China. They adopt the method of "borrow a hen to lay eggs", which means Huawei chooses some distributors of high integrity to sell its products in order to increase the market share.

Thirdly, Huawei attends many exhibitions home and abroad every year to enhance product promotion, improve corporate image and popularity and look for new sales growth.

Finally, Huawei makes the best of network sales platform to develop the sales coverage of the company. With a variety of channels, multi-directional sales network system, Huawei can easily expand the market share of its products.

It is learned that Huawei, headquartered in Dongtai Jiangsu, has established subsidiaries in Shanghai, Chengdu, Shenyang and even Germany. A lot of famous enterprises in China have built up business relations with Huawei. Its export markets totals more than 40 counties and regions covering Europe, US, Japan, Korea and Southeast Asia. Six World Top 500 enterprises have worked with Huawei.